Duplicate record
Two or more CRM records that describe the same person or company.
Duplicates split the history of a contact or a company between several records. Sales reps miss past conversations, marketing emails the same person twice and reports count one customer as several.
They usually come from records that don't share the key the CRM deduplicates on: a person with a personal and a work email, or a company created without a domain. Finding them takes several signals, such as name, company, phone and LinkedIn profile, rather than an exact match on one field.