Data qualityGuide
The HubSpot data audit checklist: 40 checks for contacts, companies and deals
Every check Forgeo runs on a HubSpot portal, with its severity, the property behind it and what to fix first.
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CRM data quality score calculator
Turn the counts of a manual HubSpot audit into a data quality score for contacts, companies and deals.
Overall data quality score
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How it's calculated
For each object, the score is the share of records with no high or medium severity issue: 100 × (1 − records with at least one such issue ÷ records), rounded. Count each record once, even when it fails several checks.
The overall score applies the same formula to all objects together, so each object weighs as much as its number of records. Objects left empty are ignored.
It's the formula Forgeo uses after each sync. The audit checklist below gives the severity of each of the 40 checks.